These days, holiday shopping events aren’t just for the big departments stores. On the contrary, small businesses all across the country are joining in on the fun and excitement. Not only are shops signing up to participate in Small Business Saturday, during which holiday shoppers patronize their favorite local stores, but companies of all sizes are also developing and optimizing strategies to boost holiday sales figures.
It’s hard to believe, but the holiday shopping season is upon us. And while Internet traffic peaks are still weeks away, early shoppers have their credit cards at the ready and are hunting the best steals and deals online. There’s no better time than now to make sure your business is prepared to attract and convert buyers on the web this holiday season. Here are 5 tips to get you started. Optimize Your Website To ensure a successful holiday sales season, you should spend time optimizing your website. While more consumers than ever before are shopping online, users won’t linger long on a site that is slow or cannot be easily navigated. Here are some suggestions for optimizing your online marketing tactics throughout the holiday season. Refresh Your Website As we head into fall, consider revamping your website to signal the.
Here are some essential marketing strategies to help small businesses win big at this time of year.
Optimize Your Website
To ensure a successful holiday sales season, you should spend time optimizing your website. While more consumers than ever before are shopping online, users won’t linger long on a site that is slow or cannot be easily navigated. Slow loading times are one of the top reasons that consumers abandon sites, in addition to experiencing problems finding what they need.
Additionally, devote time to making your e-commerce site mobile-friendly. Not only do many shoppers purchase goods from their smartphones or tablets, but businesses can also use mobile location services to offer customers regionally-appropriate discounts and deals.
Reward Superstar Customers
It’s not uncommon for businesses to hand out coupons and other special offers during the holiday season. Mac ios for pc. Some business owners, however, often make the mistake of giving their best rewards to one-time shoppers instead of loyal customers. In celebration of the holidays, you should make an effort to thank those patrons who consistently visit your store or website.
If you can’t afford to offer significant discounts or coupon offers, consider sending out printed “Thank You” cards or even emails letting customers know you care. A few words can go a long way toward showing your appreciation and gratitude.
Create Sales Bundles
Some friends and loved ones are notoriously hard to shop for. If you want to boost your business’ holiday numbers, consider creating convenient sales bundles that group together a few of your best-selling items in one package. Depending on your store type, you can assemble specially tailored collections of gifts for moms, dads, grandparents, kids and even pets.
For best results, gift-wrap your bundles using attractive paper and ribbons and showcase them in your store’s windows. It’s also a good idea to create bundles that ring in at different price points, so all your customers can find appropriate gifts that are within their budgets.
Offer Reliable Shipping
If you operate an e-commerce business, getting customers to make purchases is only half the battle; owners also need to take steps to ensure orders go out on time. As a small business owner, the pressure is on to compete with Amazon.com and other large retailers who offer free shipping among other perks.
While you might not be able to get your goods out the same day, you can endeavor to be accurate about delivery dates and issue tracking numbers so customers know when orders will arrive. Further, SMBs should try their best to avoid backlogs as the season progresses.
Additionally, you should strive to expedite your return process so it’s easy and affordable for customers to send back goods that don’t meet their needs. In the long run, shoppers who have a good experience returning items are more likely to buy from you again.
Make Use of User Photos
Looking for a creative marketing strategy to employ this season? Consider making use of user-generated photos and content on your website. Not only are consumers happy to see themselves showcased online, but the company also enjoys free advertising.
To try this technique, invite your satisfied customers to send in photos of themselves wearing or using your products. Then, post the images on your site and share them on social media sites like Instagram, Facebook and Pinterest.
Cross-Promote Services
The holiday season is a time for coming together, and this trend applies to small business owners as well. To give your Christmas sales figures a boost, consider teaming up with other local businesses to cross promote one another’s services.
For example, if you own a cheese shop, you could include coupons to the local wine supplier with every purchase. Additionally, shops in the same region can hang each other’s fliers, carry brochures and even host sidewalk sales and other shared events.
Consumers might complain about seeing seasonal decorations out in stores too early, however research shows that people start their holiday shopping efforts as early as October. By launching your holiday marketing campaign now, you can make sure your small business doesn’t miss out on any lucrative sales opportunities in the coming weeks.
Optimize Your Shopify eCommerce website to Boost onHoliday Sales
The holiday season is just around the corner. The busiest time of the year for every e-commerce store owner is just a few days away. While all the individuals will celebrate this time with the warmth of the family, the e-commerce owners will work 24/7 to ensure the best results out of it. In this post, we will discuss how you can easily optimize your Shopify e-commerce website to boost your holiday sales. Well, there is a lot that goes into planning your e-commerce sales.
According to the states, the months of December and January can generate 30% more revenue for your business than all other months. In this holiday season, optimize your website in a way that can attract maximum buyers & sales. And to make sure that holiday buyers keep coming back to your store, optimize your store to get the most out of this holiday season. Now, without further ado, let’s first talk about e-commerce optimization and why we need to do it.
E-commerce optimization & it’s need
In simple words, term e-commerce optimization means improving all different aspects of your website to get maximum traffic and sales to your store. The e-commerce optimization should not be just limited to the holiday season, but it should continuously do during the whole year. The e-commerce optimization helps you appear in the search engine results and helps you in delivering the smooth buying experience for your shoppers.
If your website isn’t working well and optimize, you have to get so many difficulties and face some issues such as abandoned carts, poor user experience, bounce rate, negative reviews, etc. Hence, to get the most out of your store, you must optimize your website. The hard work done during the whole year will surely pay off during the time of holiday sales. Here we have discussed a few of the proven ecommerce optimization tips. Read this post till the end, and implement these tips on your website carefully.
Optimizing Your Website For Holiday Sales Online
The Best Practice of SEO
Optimizing your website for a search engine is very important for all the e-commerce stores. Several shoppers out there perform a Google search for their holiday shopping. After the Google search, SEO decides the next step of the user. If your website appears in the top position on the search engine result page, it will help you drive maximum traffic to your store. The user base coming through an organic web search will be the most targeted user. They possess higher chances for conversion.
And with the rise of the smart assistant, voice search optimization is also very essential. And while performing a voice search, the majority of user asks for queries in the form of questions. Hence, you should optimize your website for long-tail keywords and questions. The various forms of the sentence during the voice search will be entirely dependent on the mood of a user. But optimizing your website for long-tail keywords & questions, the majority of the user queries can be covered.
Optimize your Products pages
After arriving in your store, the user will spend their majority of time on product pages. Optimizing them can assure the maximum conversion during the holidays. There are several ways to optimize your product pages. At first, the most effective way is to use high-quality photos and optimize them for image search. The image search is one of the most compelling ways to drive traffic. Multiple times, google shows the images on the top of all other search results. Attractive optimized images will help you draw clicks towards your website.
You can optimize photos by compressing their memory size (by compressing, do not lose their quality) and using keywords in the ALT text. The optimized images improve your website speeds too. And well written & engaging product description can also convince your visitors to buy. Plus the attention grab by the CTA button, their placement, and the design of the product page will always have their relevance in optimizing product pages.
Use and Manage of Social Media
Social media is one of the most effective tools for marketing. Start posting on social accounts before the few days of the sales. Create posts related to subjects such as gift ideas, special offers, discounts, coupons, and everything that could help you drive sales on your website. And place Christmas and new year inspired photos as your cover photos and profile photos on all your social media handlers. Your social media followers should feel the holiday vibes from you.
The hashtags also perform a considerable role in deciding the reach of your post. Use festive hashtags in your posts. Upload posts that can engage your followers. Use tactics such as poles and encourage them to comment on your post. And give them some rewards on sharing your posts too. These small tactics play a huge role in building engagement with your followers. Rather than marketing your business with each post, give them some form of entertainment. People use social media for entertainment & mental relief. Give it to them by such posts.
Create Special Offers & Discounts
As holiday shopping is all about exciting discounts and great deals on favorite products. Preparing your website for holidays won’t be complete without offering special offers & discounts on your products. Create attractive discounts & offers for your store. Place them on your website with the most engaging Christmas and holidays inspired photos. Web banners across the top of the page are a great place to market your new offers.
Additionally, you can market those offers all over your social media accounts too. By posting the frequent posts on your social media, good awareness of your offers can be spread. You can also run social media ads to get traffic for your holiday sales. Creating engaging banners and videos for your ads is the way to drive the maximum traffic to your stores and also create engaging ads and market them all over social media. It will surely bring you good traffic & sales in your store.
Optimizing Your Website For Holiday Sales 2019
Some Other Miscellaneous Factors
Optimizing Your Website For Holiday Sales 2020
Above were a few of the most critical factors for preparing your store for new years. Various other factors also matter a lot in preparing your store for holiday sales. Below we have mentioned them with pointers.
Optimizing Your Website For Holiday Sales Tax
Smooth & simple check out process
Easy & improved website search bar
Website speeds
Never fall short on product inventory (talk with suppliers)
Email marketing
Mobile responsive website
The Final Words
The e-commerce sales are all about marketing and creating engagement, and increase the sales from it. Above, we have mentioned and talked about all the important techniques that can help you prepare your website for the holiday sales. Try to implement all of them on your website and drive greater results out of it. This was our list of tips to prepare your store for holiday sales. Thanks for reading till the end. And all the very best for sales.
Now let’s talk a bit about us. We develop amazing eCommerce development projects. With years of experience in the industry, our team has developed expertise in it. We are renowned Shopify experts and we can help you with all your needs for Shopify. Softpulse Infotech can convert your idea of the store into a reality. If you are looking for an eCommerce website development company, kindly contact our experts for business consultation. For a business inquiry and quotation, get in touch with us now.